UP-DATE: Naomi Osaka’s rapper boyfriend Cordae criticizes obsession with …………..
Cordae, the critically acclaimed rapper and boyfriend of tennis star Naomi Osaka, has been vocal about the music industry’s obsession with album sales and streaming metrics. In a recent interview, the 26-year-old artist shared his thoughts on how the industry has shifted towards a more commercially driven model, often placing an undue focus on numbers like first-week album sales and streaming figures rather than valuing artistic integrity and the deeper impact of music.
The rapper, known for his thought-provoking lyrics and introspective approach to rap, emphasized that the pressure to chase sales figures has created an unhealthy environment for artists. He argued that this obsession often forces musicians to prioritize what will generate the most streams rather than creating authentic, meaningful art. “People get lost in chasing numbers, and that’s dangerous,” he said, adding that it leads to music that feels manufactured rather than organic. Cordae has long been a champion of artistic expression that transcends mainstream commercial expectations, and his comments are a reflection of his broader stance on the industry’s shifting values.
Cordae also highlighted the disconnect between the music industry’s current metrics-driven approach and the true purpose of music: to connect with people on a deeper level. “Numbers don’t define the quality of your music or your impact,” he said, noting that artists who are considered “underground” or “conscious” often face an uphill battle in an industry that rewards viral trends and instant gratification over sustained artistic exploration. For Cordae, the meaning and substance of a project are far more important than how it performs on the charts or how many streams it garners.
In addition to discussing album sales, Cordae touched on the issue of mental health, both within the music industry and beyond. He shared his own struggles with maintaining balance in an environment that demands constant productivity and attention, pointing to the pressure of being in the public eye and how it can take a toll on one’s well-being. This aligns with his broader advocacy for prioritizing self-care and maintaining one’s mental health, especially in the face of the relentless demands of fame and success.
As Cordae continues to carve his path in the music world, his critiques serve as a reminder of the tension between artistic authenticity and the commercialization of art. His thoughts offer a timely and insightful reflection on the state of the music industry in 2024, calling for a reevaluation of how success is measured and celebrated.
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